Reject And Build
A significant portion of the country is actively seeking to avoid businesses that engage in ESG (Environmental, Social, and Governance) scoring, Diversity Equity & Inclusion (DEI) mandates, and overt woke politics.
Enough is enough.
This book is a guide for business owners on how to market themselves as a traditional, neutral, or patriot focused alternative. It covers messaging, finding like minded suppliers and payment processors, and attracting a loyal customer base that feels alienated by mainstream corporations.
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Reviews on Reject
You think this book would be controversial but it isn't in the least bit. Lots of examples to draw from and walks you through the importance of making sure your business focuses on what is most important, THE BUSINESS. Highly recommend!
- R
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Very informative! For anyone that has faced a cancel culture, this is the book to read! Enjoyed how the author doesn't focus on the negative but instead gives lots of tips to build a more success and grounded business.
- H
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